You can read as many people as you like, subscribe to e-mail lists, read newsletters, study your favourite creators but, guess what, they’ve got their own ideas.
Things change, algorithms shift.
And even then, what works for them is what they’re willing to do, what works for you is what you’re willing to do and everyone has a different plan – a plan is as unique as the person doing it.
At the end of the day, you’re talking with people, that’s what it boils down to and offering them something.
Learn to find your own groove, your own niche, your own way.