We’re constantly being reminded of things, have you noticed? One of them is this ridiculous phrase often attributed to Einstein that ‘madness is doing the same thing over and over and expecting different results.’ but if you stop and think about it, you will be doing a handful of repeat tasks to build your business, grow your Twitter following, doing programmes at the gym and the cumulative effect is your progress.
Subtly, we’re always being directed and these days it’s often not that subtle!
You will be going over things, doing similar things, it sounds boring and it’s why people will talk about consistency because that’s what makes the difference.
Remember, too, we’re looking for simplicity here. Don’t think about continually adding in more and more tasks, get better and invest in the activity that will ‘shift the needle’.
Most effort is vanity.
Be effective.
Be consistent.
Drown out the fucking noise!