I am reading a book about creativity. It’s by Rich Rubin and I chose it because I found the cover (in fact the binding in its entirety), very attractive. Shock horror!
We shouldn’t judge books by their covers, we’re told but we do! All the time. We find people attractive, the human equivalent of judging a tome by how it’s bound. We’re told it’s morally reprehensible to be so base, to be so surface-driven but we are.
You realise that people are full of judgement. They’re berating people and things all the time. I’ve seen a few tweets recently with pictures of fancy churches saying “the people who built these churches weren’t motivated by profits”, of course, we know this is bullshit.
People want to sound clever and lofty. They want, it appears, to be so disgusted to show their moral or intellectual superiority – over whatever subject.
BUT!
They offer no solutions and admit they don’t have any. “You’re being genocided!” was the repeated cry of a podcast guest I started and fairly quickly stopped watching this morning. Don’t need it.
The amount that people gripe says to me that there’s something about strife that people actually enjoy, they can’t get enough pessimism in their lives. You can see them getting animated by it.
We’re creating realities for ourselves all the time and the guiding principles of our behaviour will inform what your world looks like.
Getting stuff done that actually helps people, that’s what I want and what I’m working for. All this talk of ‘that’s what the normies think and do’ is getting so old. All criticism and no creativity for solutions.
Create good stuff!

