IT’S ALWAYS AN EMOTIONAL DECISION

We love to think of ourselves as so very rational. We’re intelligent, we’re not susceptible to manipulation, we can think for ourselves at all times.

But, if you’re honest, you know there are countless times you could recall where you’ve lost your shit, you’ve gone berserk, those times where, in the aftermath, you’ve thought “wow, that wasn’t me! I can’t believe I did that.”

Animal. We’ve all been there.

Emotions first, intellectual justification later. We are imbued with a sense of morality in everything we do. It’s why when we encounter people so cold and calculating that we are genuinely stopped in our tracks. How could they be so devoid of emotion, we think, that’s inhuman.

Somehow, we’ve been convinced to exclude our feelings, our morality, from the decisions we make as a way to be more civilised. Frightening idea and only pushed by that tiny percentage of people who want to divert your attention or persuade you into damaging situations.

Don’t discount your emotions, they form a vital navigational system and an essential part of your decision making process.